Your GPS for Business

Pillar Five is your business GPS. It provides you with the right directions, at just the right time, so you can address all Five Pillars* in your business and reach your destination faster.

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“You're bringing information that can help people take their lives and their businesses to the next level.”

Sharon Lechter, New York Times Best Selling Author
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G.O.A.L.I.E Courses

Starter Business Planning

$ 99
Per month
  • Tick Created with Sketch. Online submission
  • Tick Created with Sketch. PDF conversion
  • Tick Created with Sketch. Certificate upon completion

Success Business Planning

$ 149 Per month
  • Tick Created with Sketch. Starter Business Planning features
  • Tick Created with Sketch. G.O.A.L.I.E. Business Strategy Guide
  • Tick Created with Sketch. G.O.A.L.I.E. Tactical Planner

Executive Business Planning

$ 249 One-time payment
  • Tick Created with Sketch. Success Business Planning Features
  • Tick Created with Sketch. 1-hour clarity session with award-winning master coach with 27 years of business coaching experience


Pillar 5 Business Assessment

Your GPS for Business

Start your journey on the road to success and sustainability.

Enter your email below to begin the Pillar Five Business Lifecycle Stage™ assessment.

The Pillar Five Business Lifecycle Stage™ assessment usually takes less than 5 minutes to complete.

When you finish answering the questions, the Pillar Five System will analyze your answers and email you a short report with your current business life cycle stage. Register for your free trial to get the full report which includes the next three steps you need to take to build your business. No credit card required!

Market demand is based on the consumer’s demand for the product or service you sell. Basically, how likely are they to purchase your product or service, and how willing are they to spend a certain price? As demand increases, so does price, and vice versa. At the end of the day, while many businesses begin as passion projects, true sustainability is ensuring that your products and/or services have the ability to meet market demands and sustain that over time.
If you are creating a business entity, regardless of whether it is a full-scale corporation or a small sole proprietorship, it is critical that you create a business account (checking and savings) separate from any personal accounts you may own. All monies earned in the name of the business, and any debits made in the name of the business, need to go through your business account ONLY. It is imperative that you do not commingle funds. For more specifics on this, contact your local banker or CPA. Here is a link that will also provide more information.
Our culture here is to help businesses’ of all sizes avoid costly mistakes that will handcuff them now and for years down the road. Not having a board of directors is one of those mistakes you want to avoid. Board members will challenge you, offer advice, provide checks and balances, and create a culture that will ultimately carry you through many years of business success. Seek out people who have experience running a business and/or can offer advice and counsel in areas that could be problematic (finances, business law, etc.)
Once you realize you need to do alpha testing, it’s important to follow through with that task. You must be able to look at your business strategically and learn from what the alpha testing phase has uncovered. Doing so helps you improve your product or service before you go to the next round of testing.
The role of an advisory board is to oversee the strategic direction of your company, it is imperative that they revisit the business plan, updating and reflecting both the current state and growth projections. Read with a critical eye and analyze areas of improvement on a quarterly basis, at minimum.
A customer’s lifetime value is the amount of profit you can expect to generate from a customer for however long they decide to keep doing business with you. LTV is one of the most important metrics for a business today, giving you an idea of how much repeat business you are likely to get. Yet it has been said that less than 50 percent of businesses know how to measure a customer’s LTV.
Many business owners file their business with the Secretary of State and receive a Certificate of Formation, Articles of Incorporation, etc. This is the proper first step, but problems arise when the owner(s) don’t draft an operating agreement to govern the internal affairs of the company, especially when there are multiple owners. This is essentially a legal contract between the owners or members of the company and spells out terms, distribution of profits and losses, and other internal operations such as voting rights, etc.
A key metric in how well your business is performing is if your gross monthly revenue is stabilizing and becoming more consistent. An inconsistent revenue stream essentially means you have a good month followed by a bad month over a long period of time. In such instances, it’s difficult to predict income. Conversely, if your income is stabilizing, you will have a better picture of what your average income will be as you move forward and what it could be as you continue to grow and push for more customers.
An important piece to business ownership is constantly evaluating your business’ health, including being keenly aware of its ability to produce income. Simply put, is your business making money, and is it taking on more customers?
Scaling a business means setting the stage for future growth and success. Essentially, it asks the question, “Does your business have the capacity to grow?” Your business should be able to accommodate growth over time, but many business owners do not take this into consideration by looking into the future and anticipating additional needs and resources you may need to continue growing.
Most business brokers and advisors agree that incorporating a thorough exit strategy into the business plan from the very start it important. While it may seem strange to plan on starting or buying a business and simultaneously plan how you’re going to sell or remove yourself from it, this really is the smartest plan in today’s fast-moving economy. One of the many benefits of establishing an exit strategy is establishing an objective blueprint for your success - If you don’t know where you’re going, you’ll never know when you get there. An exit strategy helps define your success and provides a timetable for charting your progress.
It is important for business owners of all sizes and experience levels to equip themselves with as much knowledge as possible. As they say, we never stop learning in life – and the same can be said of entrepreneurs. Attending free entrepreneurship classes, reading entrepreneurial-based business book, or any sort study will help uncover potential pitfalls over the lifecycle of your business, gives you invaluable insight, and help you make sound business decisions.
While some business owners (ex: sole proprietors) can use their own names as a fallback option for their company, choosing a unique business name that is more representative of what you do and aligns with your philosophy and culture presents a more professional image while also building brand awareness and helping connect you with your target market’s needs.
One of the first steps all business owners should take when considering establishing a new business is to create a business plan. A one-page business plan is important for companies in the early stages of figuring out how their idea may work. This is not the time to spend days on a detailed plan. Creating a one-page business plan will provide a solid overview of the business in a format that's easy to change and adjust later.
Many business owners feel as though they can’t market their product or service until it is ready. On the contrary, it is important to develop buzz and increase marketing efforts around your product or service as early as possible – yes … even when still in the developmental stage. Think of your early efforts as planting the seed for future success. Not to mention, understanding who your target market is, what that community’s needs are, and how you should be marketing to them, will be much easier will help you down the line.
Networking is critical to the success of any small business. The goal is: build relationships with other entrepreneurs and your market on a grassroots level, grow your business, and be engaged in the growth of business in your community. The benefits to being in at least one networking group each week include:

*Being invested in your community
*Generating relational currency
*Learning and sharing best practices
*Positive influence and increased confidence
An advisory board is a must-have for any sustainable business. However, the advisory board is not an official part of the company. It's a group of people you frequently turn to for advice-usually playing the roles of mentors--and attend formal meetings with some sort of regularity. The role of an advisory board is to oversee the strategic direction of your company, it is imperative that, at a minimum, the members of that board have prior experience with the industry you are in and have managed a successful organization in the past. Their qualities should complement yours, including an excitement for your service or product, an action-oriented personality, strong communication skills, and the ability to coach and guide you in the right direction.
Market demand is based on the consumer’s demand for the product or service you sell. Basically, how likely are they to purchase your product or service, and how willing are they to spend a certain price? As demand increases, so does price, and vice versa. At the end of the day, while many businesses begin as passion projects, true sustainability is ensuring that your products and/or services have the ability to meet market demands and sustain that over time.
Once you have determined the type of product and/or service you’d like to offer, it’s time to ensure you have tested its viability in the market place. This includes doing an initial market determination, researching industry facts, information and competitors, doing comparisons with similar products and services in your area, and more. If you have done all of the ones mentioned in this question, you are well on your way.
When thinking about starting a new company, the natural assumption is that it will be successful. Unfortunately, many entrepreneurs find out too late that Success doesn't describe an achievement of the business, it describes the goal set by the entrepreneur. A business on the otherhand, is either sustainable or its not, success does not apply. Launching a business and building it into a sustainable company over time does not work without a forecasted financial plan. In other words, starting a business requires time, which can be replaced by money. How much time your company needs during the developmental stage depends on many factors. The best place to start is with the your business plan, what do you need in order to implement your idea. Layout your action items, determine what you can do, what you don't want to do, and what you need to acquire in order to get through testing and research. This establishes the immediate financial needs of the company and allows you to get a clearer picture of its time/money needs and what steps need to be taken to ensure completion.
A well thought pricing strategy is imperative to optimising both sales volume and profit. Price is one of the essential ways in which customers decide between different products and services. Knowing the ideal price that you should charge to maximise sales and profits is key.
One of the biggest challenges that new business ventures face is securing the funds. Some entrepreneurs possess the funds they need to get the new company off the ground and keep it funded until the business reaches a break-even point or is self-sustaining. If you don't have the funding, the first step is to create a budget that includes all expenses and income, including recurring costs.
When you are starting out as a business owner, much of what investors and creditors will rely on to determine your company’s credit worthiness is your personal credit – specifically, looking at past credit behavior to determine future behavior. It’s basically letting them know if they should loan to you, so it’s imperative that you have a great score and take the time to clean up any discrepancies or red flags ahead of time so that they do not affect your company Credit score ranges and grades include:

500 and below – poor credit
500-600 – on the bubble credit, but still not good enough
600-699 – trending in the right direction
700-800 – most credit applications will be approved at this level
800 – the lending world is your oyster. Enjoy

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Pillar Five helps you support more clients through automation. Post your content in the Resource Center to provide your clients with automated solutions to typical questions. This time-saver frees you up to work with more clients, which gives you more earning opportunities.

Why hire a coach?

All of the greats have a coach.  Athletes, musicians, actors, actresses, and business owners.  Making an investment in a business coach is making an investment in you and your business.  Expansion and growth are new territories for companies.  Having the support of someone who knows the way and the best practices to navigate growth will prove to be invaluable.

RED Development Group’s team of experienced coaches is responsible for helping your CEO, executive team, and Board of Directors focus on what’s most important by clarifying your goals, helping you create and implement the plan that will increase revenue and profit margins, develop the systems/process necessary for sustained growth, and build the team motivated to support your companies growth.

Just as athletes expect that their coach provides direction during the game and training outside of the game, REDs coaches are dedicated to helping you evaluate the current status of your business, determine the steps to your idea of success, and execute your plan that grows your business.

We offer different coaching options from a 3-day group intensive to a 12-month one-on-one coaching program allowing you to get the help you need with the funds you have available.  On average, business owners who hire a coach see a 300% or more return on their investment.  Starting your own business was an investment many of us make with little to no financial resources.  Getting to the next level requires the same commitment.

Rather than hire coaches who have not experienced entrepreneurs, RED employees and certifies coaches who own their coaching firm and have multiple years of coaching experience.  Our coaching team understands the entrepreneurial experience because they share in the journey.  We use an award-winning business coaching system with 24 coaching modules that has proven to help our clients double their revenue in as little as 10-months.

RED has a 100% success rate.  Nevertheless, we want to partner with business owners who are dedicated to work and process.  We offer a 30-day trial period.  If you don’t like the results you’re getting you can walk away within 30-days with no additional commitment.

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